Search Engine Optimisation (SEO) is undoubtedly one of the most effective marketing strategies. It combines keywords, high-quality content, internal linking, backlinks, and many more ways to make a live website visible to millions of users surfing the internet.
As more and more people see your website, the chances of visitors buying your products or services increases. But as a website owner, it is obvious to question how long it takes to see results? Is it immediate or do you have to wait for a few days?
Fairly, it depends on the current age of your website, competition, keywords, and the quality of all the SEO strategies. This blog will explore these factors in length so that when you hire an agency for SEO in Melbourne, your expectations are clear.
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Understanding SEO Timelines
Before we understand the factors that influence the time length for a website to rank, let’s understand factors that are not in your control. To be precise, Google, a search engine tool, has a key role in the process. It looks at all the images, text, files, videos, and stores a website if its bot finds your website eligible to be shown on search engines.
This process takes time as Google works on the algorithms like content relevance, user interactions, and past records of a website. On an average, it waits till around 3-6 months to finally rank your website.
Now, let’s move on to factors that you or your agency offering SEO in Melbourne determines to make your website visible in less or more time.
Factors That Influence SEO Results in Melbourne
1. Website’s Current Position
The reputation of your website affects how quickly you can expect changes after putting in SEO efforts. If your website is brand new, it will take a longer time to build trust and get quality links to your website. All in all, it may take up to 6-12 months to establish your website and make it on the first page of search results.
On the other hand, if your website already receives good quality links from other websites, has good content, and a clean technical structure, you can expect a good ranking within weeks. Domain authority (DA) is a crucial algorithm factor as well, so a website with higher DA means faster results.
2. Keyword Competitiveness
The keywords on your website also affect the ranking. If you are using broad keywords like “web design”, then your website is only a business that exists. There are many other websites that are using similar keywords.
On the other hand, targeting long-tail keywords like “SEO web design in South Melbourne” can help Google understand your business and rank it in less time. Balancing high-traffic and less competitive keywords are the key.
3. Quality of Content
Google prioritises websites that provide relevant information in a clear and understandable way. But what makes your website significantly rank higher is the local content. Blog posts about the Melbourne market, local customer success stories, or how-to guides can boost rankings.
A highly engaging content makes people stay and read them which increases user interaction rate, a crucial Google algorithm factor to index a website.
4. Technical SEO and User Experience
Also, Google favours websites that are quick to load, easy to view on mobiles, features clean code, and has a secure HTTPS connection. A website that is technically fit is a good website to rank and help users get the best website experience. Services like SEO in Melbourne can improve technical aspects so considering a professional agency will definitely help.
5. Backlink Profile
Links from external websites to your site also control the time to rank the website. The more number of links as mentioned in the first point is a key determinant. Although these links should come from higher DA websites, they should be relevant, and helpful to build a backlink profile.
Acquiring valuable backlinks is a gradual process that requires time and effort. Melbourne-based SEO agencies can assist in building an effective link-building strategy to help your website gain authority and move up in search engine rankings more rapidly.
Stages of SEO Progress
Now that we’ve discussed the factors that affect the time for SEO results, let’s break down what to expect during the different stages of your SEO journey in Melbourne.
1. First 1-3 Months: Foundation Building
In the initial phase, you must consider SEO audit, research keywords, optimise on-page elements (meta tags, headings, alt text), fix technical issues, and develop a content strategy.
2. Months 3-6: Early Results and Traffic Growth
As you move into months 3-6, your website should see improvements in keyword rankings, high traffic, and more engagement. This is when you may start ranking for long-tail keywords and notice boosts in local SEO.
3. Months 6-12: Significant Improvements
As you cross 6 months and more with consistent SEO practices, your brand authority should be growing, and your website should start ranking on the first page for targeted keywords.
Final Words
We hope you liked this blog. SEO is a time investment process. While it takes 3-6 months to see your website ranking, a professional company offering SEO in Melbourne can help speed up the time it takes to rank for consistent years.
Having said that, Google crawls the website and analyses every page performance, content, and competition and stores the data only if you spend considerable time to improve your website. All the above factors determine the time it takes to see results and are completely in your control.
