Optimizing your Google My Business listing is one of the most effective ways for a painting business to generate high-quality leads and clients locally.
It has been observed that most of the queries local businesses receive are from their Google My Business profile. So, with proper optimizations, painting contractors can see a significant boost in visibility while being searched online.
So, you need to regularly enhance the customer experience through quality photos, service, hours of service, and reviews to increase clicks to websites and calls from searchers.
In fact, you can also buy Google reviews to get an edge over the competition when customers search and visit Google My Business page. To make it clearer, below are the essential tips for optimizing your Google My Business page. Read on.
Tips to Optimize Google My Business for Your Painting Business
It’s important for painting contractors to maximize their Google My Business listing through strategic optimizations.
Below, we discuss some of the key areas painting businesses should focus on to boost visibility and leads locally on Google search and maps. Take a look.
1. Claim and Verify Your Google Business Profile
The first step in optimizing a painting business’ Google My Business listing is to claim ownership of the listing if it already exists or create a new one.
To claim an existing listing, painting contractors can search for their business name on Google and select “Claim this listing” if it pops up.
For a new listing, sign into Google with a business Google account or create one and select “Add your business” to begin setting up the profile.
Once the listing is created or claimed, it’s imperative to verify ownership which involves adding a verification code or phone number from official business records like a utility bill.
Verification provides full functionality and access to key features while showing customers the listing is legitimate. An unverified listing won’t appear in local maps or searches until claimed, which can negatively impact leads.
It’s also important that verified listings rank higher in local search results. So, painting contractors should prioritize verifying their listing for maximum credibility and visibility.
2. Complete Your Business Information
With a verified listing, it’s crucial for painting contractors to fill out all pertinent business information fields to appear accurately for customers.
The business name, address, phone number, and website should all be populated correctly and match what’s on other online listings and marketing materials for consistency. Boosting listing accuracy shows customers the business is established and easy to contact directly from Google.
Painting companies should also input standard and holiday business hours so potential clients always know when they’re open or closed.
While Google estimates hours, exact information helps customers understand availability and schedule appointments conveniently without needing to call. Updating hours regularly, especially during seasonal changes, is important for maintaining accuracy.
3. Choose Relevant Categories
Proper categorization of painting services is vital for improved visibility in local listings and map packs.
Painting contractors should select at least one primary category, like “Painting & Painting Supplies,” along with applicable secondary categories that fit offered services like “Exterior House Painting” and “Interior Painting.”
Too many unrelated categories can make the business listing confusing and dilute focus. Choosing descriptive categories tells local searchers exactly what services are provided at a glance.
When searchers look specifically for sub-categories like “Cabinet Refinishing,” properly categorized listings will rank higher. Painting contractors optimize discovery by selecting only relevant categories aligned to main service lines.
4. Add High-Quality Images
One effective way for painting businesses to showcase their expertise and projects is uploading high-quality photos to their Google My Business listing. Images help customers understand the business quality and potential work before engaging.
Contractors should include a variety of relevant pics like the business storefront, team members working, and full galleries of completed interior and exterior painting jobs.
All pictures should highlight the professional skills possessed and the variety of options available to customers through unique project aesthetics. Image quality needs to be sharp and properly lit to feel presentable.
Consistent fresh images every few months improves customer interest and prevents staleness. Pictures make the listing feel multidimensional, helping painting enterprises stand out amongst competitors.
5. Encourage Customer Reviews
Reviews are one of the most impactful signals strengthening a painting contractor’s legitimacy and boosting their local search rankings.
While generating reviews takes time, contracting businesses can encourage reviews through transparent communication and follow up surveys. Painting companies can politely ask top clients for reviews following jobs well done and offer incentives like discounts for early opinions.
Once reviews appear, contractors build loyalty by directly addressing each feedback, both positive and negative, to demonstrate concern for customer experiences. Response quality shows appreciation and a real commitment to service improvements.
Higher review counts and ratings signify great work quality for newcomers researching painting options locally.
Final Take
So, this shows how optimizing Google My Business gives painting contractors endless ways to display professionalism locally and build reputations deserving new customers.
Regularly ensuring accuracy, engagement, photos, reviews, and specializations can help you with more calls and traffic in the long term.
Contractors can always take assistance from Buyreviewz for more reviews and make strategic optimizations to gain a valuable edge over competitors. Good luck!
